Category Archives: B2B Sales Process
Lead Qualification – Resolving the conflict between sales and marketing
Biggest Sales Challenge – Generating high-quality leads
According to a recent report by MarketingSherpa, the biggest challenge for sales people is to generate high-quality leads.
To try and understand why it is such a big challenge, we must first answer the question – what exactly are “high quality” leads?
Also posted in Evolving Enterprises, Sales Activity Management 6 Comments
Performance Incentives – Risks of being counter productive