Author Archives: Ashutosh Bijoor
Lead Qualification – Resolving the conflict between sales and marketing
Biggest Sales Challenge – Generating high-quality leads
According to a recent report by MarketingSherpa, the biggest challenge for sales people is to generate high-quality leads.
To try and understand why it is such a big challenge, we must first answer the question – what exactly are “high quality” leads?
Netflix – Freedom and Responsibility Culture
Netflix’ internal presentation on Freedom and Responsibility for employees is a great reference for how evolving enterprises can set policies for employee engagement.
This could be a good guideline for Reach1to1’s own policies.
[Found via Techcrunch]
Communication Problems are actually Process Design Problems
When working in teams, small slip-ups and sometimes big goof-ups are often justified by “communication problems”.
Justin Roff-Marsh, proponent of his highly effective Sales Process Engineering methodology that incorporates the techniques from Theory of Constraints into the sales process – has written an excellent article on his Sales Process Engineering blog, where he explains “Why the [...]
Web Content Strategy – How to Plan for, Create and Publish Online Content for Maximum ROI
Joe Pulizzi, a thought leader, speaker, writer and evangelist for content marketing, is founder and chief content officer for Junta42, a content marketing/custom publishing community search engine and resource, helping businesses of all sizes learn how to create valuable, relevant and compelling content. Joe has authored several useful resources, including a free eBook and several [...]
Leveraging the Web – How to get your web site to work for you!
A presentation made to a group of enterpreneurs to highlight the steps
Performance Incentives – Risks of being counter productive