Author Archives: Administrator
CRM does not improve sales performance
Dave Hurlbrink writes how conventional CRM or SFA applications are not designed to serve the needs of a sales person. The value proposition of a “360 degree view of your prospect/customer” is not what the sales person needs to improve his performance.
A sales person is already juggling with multiple opportunities in the pipeline that are [...]
B2B Marketing – a four-point transformation strategy
Laura Ramos – VP, Principal Analyst at Forrester Research focuses on effective lead management, lead nurturing, sales and marketing integration, the development of targeted messaging and winning value propositions, installed base marketing, and the use of digital media and the Web to build customer engagement.
Laura writes about her recently published report that recommends a four-point [...]
Challenges in scaling up sales
Are you facing these challenges in scaling up your sales process?
High cost of sales, low margins
Lack of clear product/offer differentiation
Complexity in mapping customer requirements to product/offer
Long sales cycle with unpredictable outcomes
No consistent sales performance, difficult to forecast
High level of stress in sales team, high turnover
You can make/provide as much as you can sell
In short, if [...]
Characteristics of Evolving Enterprises
While reviewing the new book The Power to Predict: How Real Time Businesses Anticipate Customer Needs, Create Opportunities, and Beat the Competition by Vivek Ranadive, the CEO of TIBCO, Dennis Howlett highlights some characteristics that evolving enterprises exhibit to become super successful.
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Expense Claims Workflow
Companies having a team that is distributed across multiple locations, with a centralized accounts department find it cumbersome to process expense claims by employees. This article suggests an expense claim workflow that is best suited for such distributed teams.
Implementing Sales Management – Where to Start?
An old friend recently called us for help. He runs a successful small business that provides networking solutions, as well as another firm that provides contractual staff to large corporates. He wanted to know where and how he should start implementing ERP in his organization. "Can you ask me some questions that will get me started?". That got us thinking... here is our first mail to him.
Business Scalability
With the booming Indian economy, every business is looking at scaling up. Here are some perspectives on scaling up businesses.
How far can web applications go?
Web based applications are becoming more and more capable. What started out as a mere web browser for viewing web pages has now matured into a stable client-side platform that can run Rich Internet Applications - covering the entire spectrum of enterprise applications. How far can this model be extended? Can we extend it to become a "Web Operating System"?
How to choose technology solutions
Information Technology is rife with jargon. Every IT enterprise creates new terminology and adds to the noise. How can a small/medium sized enterprise make the tough decisions about choosing the right technology? What are the options? What are the risks? What are the costs? This second article in the series attempts to answer some of these questions.
Employee Engagement – a Towers Perrin study