Monthly Archives: August 2009

Lead Qualification – Resolving the conflict between sales and marketing

By Ashutosh Bijoor | Published: August 24, 2009
Biggest Sales Challenge – Generating high-quality leads According to a recent report by MarketingSherpa, the biggest challenge for sales people is to generate high-quality leads. To try and understand why it is such a big challenge, we must first answer the question – what exactly are “high quality” leads?
Posted in B2B Sales Process, Evolving Enterprises, Sales Activity Management | 6 Comments

Netflix – Freedom and Responsibility Culture

By Ashutosh Bijoor | Published: August 7, 2009
Netflix’ internal presentation on Freedom and Responsibility for employees is a great reference for how evolving enterprises can set policies for employee engagement. This could be a good guideline for Reach1to1’s own policies. [Found via Techcrunch]
Posted in Employee Engagement, Evolving Enterprises | Leave a comment

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